Investing in FCT vs. Factom, Inc.

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Investing in FCT vs. Factom, Inc.

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Perhaps a newb question, but what's the benefit of investing in FCT vs. the company itself (assuming I'm able to contribute a large sum towards Factom, Inc.'s Series B)?

Suppose everyone here is purchasing FCT and holding without a true need convert to EC and make use of the protocol, what makes the value of the token go up vs. investing directly in the company? Supply and demand?

By no means do I doubt Factom. I'm just looking for an ELI5 for the benefit of investing in the token vs. the company itself. Happy to elaborate if this remedial question needs more context. Thanks in advance.

submitted by /u/whiterockbeasts
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Source: Factom Discussions
Investing in FCT vs. Factom, Inc.